Applying SEO across project work

PickleGO sells equipment to people choosing between products, in a space where community discussion carries weight. The other project was a provider of hearing care across languages, where getting a visitor to the correct page in a language they read is a basic requirement.

The fundamentals transferred between them. Understanding what makes a page worth linking to, how a site's structure is preserved through a change and how a title and description should describe a page applied to both. The application depended on the page context. PickleGO category metadata had to stay accurate as the product range changed, while the hearing care project involved reviewing a supplied multilingual URL mapping.

The PickleGO subpages listed products that rotate, so descriptions naming a specific model would become inaccurate. I wrote to the category and the buying decision, with the principles in the Google SEO Starter Guide (opens in a new tab) informing the drafts.

A description written for the page as it stands has to keep reading accurately once the range behind it has changed, so the wording stayed at the level of the category.

Underneath the differences the same discipline appeared each time, which was verifying a claim before recording it and being clear about where my part of the work stopped. That applied to the Site Explorer (opens in a new tab) research and to the migration mapping review.

It also placed the tools in perspective. Ahrefs and a spreadsheet are both ways of arriving at a judgement that a person has to make and be able to explain.