Learning resources

Broad foundation: how search engines work, keyword research, content, on-page, links and technical SEO.

Supplementary framework used to cross-check terminology across fundamentals, content and link building.

Applied basics of keyword research, on-page SEO and link building.

Search-engine-side view of useful content, logical organisation and discoverability.

Backlink and organic visibility intelligence for a site or competitor.

Bulk comparison of many candidate domains or URLs at once.

Topic-based content discovery used to find publishers and specific articles.

Gaps between a site and its competitors, used as discovery seeds for further checking.

More advanced prospecting, vetting and process thinking.

Practical backlink analysis and link-building workflow walkthroughs.

Supplied as part of the internship learning list; used alongside the Ahrefs course.

Apps Script as a JavaScript platform running server-side on Google infrastructure.

Creating, reading, modifying and formatting Google Sheets from a script.

Explains the server-side boundary: no browser DOM or Window APIs for arbitrary rendered pages.

Custom dialogs in container-bound Sheets and asynchronous client-to-server calls.

Internal classroom material covering keyword research, on-page SEO, off-page SEO and backlink fundamentals.

Internal learning material

Internal classroom material covering digital commerce and livestream commerce.

Internal learning material

Internal classroom material used for retrospective reflection on communication and fitting digitalisation to an existing working process.

Internal learning material